Butaboev, Samandar and Jalolova, G.M (2025) DISCOURSE IN MEDIA: THE UNIQUE LANGUAGE OF HOROSCOPES. PROBLEMS AND SOLUTIONS OF SCIENTIFIC AND INNOVATIVE RESEARCH; Vol. 2 No. 6 (2025): Turkish Conference on Problems and Solutions of Scientific and Innovative Research; 89-96.
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Abstract
Horoscopes are one of the most persistent and intriguing genres in modern media discourse. Despite the rise of scientific skepticism and digital information, millions still turn daily to horoscopes for insight, guidance, and entertainment. This article examines the linguistic and discourse features that enable horoscopes to remain compelling. By focusing on lexical vagueness, modality, hedging, personalization, and metaphorical language, the paper highlights how horoscopes construct a persuasive yet universally applicable message. Practical examples and theoretical frameworks demonstrate how horoscopes balance ambiguity and reader engagement, functioning as a microcosm of popular media discourse.
| Item Type: | Article |
|---|---|
| Additional Information: | Imported from Problems and Solutions of Scientific and Innovative Research |
| SWORD Depositor: | Admin User |
| Depositing User: | Admin User |
| Date Deposited: | 25 Sep 2026 22:23 |
| Last Modified: | 25 Sep 2026 22:23 |
| URI: | https://universalpublishings.uz/id/eprint/10792 |
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