HUMAN RESOURCE MARKET: A COMPREHENSIVE ANALYSIS OF THE CONTEMPORARY LANDSCAPE

There exist profound changes in human resource management (HRM) due to factors such as growth in technology, globalization, and demographic changes among the workforce. This paper provides an in-depth examination of the changing trends in the HR landscape, including the incorporation of AI technologies, the changes in the expectations of the workforce, gig economy, and focus on employee wellness. In this research, we seek to illustrate the key threats and strategic prospects that arise for any HR practitioner who attempts to align workforce management with the overall corporate strategy. The results offer useful conclusions and recommendations for the HR practitioners, top business management, and policy makers on how to orient their practices in a global competitive market.