EMOTIVE FEATURES OF COLOR METAPHORS IN STYLISTICS

Color metaphors play a significant role in stylistic analysis across various forms of discourse, ranging from literature to advertising, and beyond. This paper presents a thorough examination of color metaphors in stylistics, aiming to elucidate their multifaceted implications and rhetorical functions. Drawing upon interdisciplinary research from linguistics, psychology, and semiotics, this study investigates the ways in which colors are utilized metaphorically to convey complex meanings and evoke emotional responses in textual and visual communication. The analysis begins with an overview of the cognitive processes underlying color perception and metaphor comprehension, establishing a theoretical framework for understanding the symbolic significance of colors in language. Subsequently, a comprehensive survey of existing literature on color metaphors in different cultural and linguistic contexts is provided, highlighting variations in metaphorical associations across diverse societies.