Ahmedov, Alim (2025) THE USE AND EFFECTIVENESS OF INTERACTIVE AR/VR TECHNOLOGIES IN MARKETING STRATEGIES. International conference on multidisciplinary science; Vol. 3 No. 6 (2025): International conference on multidisciplinary science; 124-126.
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Abstract
This thesis explores the integration and effectiveness of Augmented Reality (AR) and Virtual Reality (VR) technologies in modern marketing strategies. These interactive tools are transforming how consumers engage with brands, enhancing product visualization, emotional connection, and user experiences. The paper provides a detailed analysis of AR/VR applications in advertising, retail, and customer service, and assesses their impact on consumer engagement and purchase behavior.
| Item Type: | Article |
|---|---|
| Additional Information: | Imported from International conference on multidisciplinary science (MJST) |
| SWORD Depositor: | Admin User |
| Depositing User: | Admin User |
| Date Deposited: | 28 Sep 2026 22:16 |
| Last Modified: | 28 Sep 2026 22:16 |
| URI: | https://universalpublishings.uz/id/eprint/16679 |
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