OPPORTUNITIES FOR USING RURAL TOURISM IN POVERTY REDUCTION

This article provides a scientific analysis of the opportunities for using rural tourism in poverty reduction. It highlights the role of rural tourism in promoting local employment, developing family entrepreneurship, expanding the service sector, and increasing regional economic activity. The study also reveals the potential for raising household incomes, creating new jobs, and improving living standards through the effective use of the natural, cultural, and ethnographic resources of rural areas. The findings show that rural tourism is one of the important instruments for reducing poverty, ensuring the rational use of local resources, and promoting sustainable regional development.