GENRE, TYPOLOGICAL AND FUNCTIONAL CLASSIFICATION OF ENTREPRENEURIAL DISCOURSE: A LINGUOCOGNITIVE AND LINGUOPRAGMATIC PERSPECTIVE

This paper examines entrepreneurial discourse as a complex communicative  phenomenon in which social, institutional, cognitive and pragmatic factors interact.  Drawing on discourse theory, speech act theory and institutional discourse theory, it  argues that  linguocognitive and linguopragmatic approaches should be combined in  order  to  describe  this  discourse  adequately.  On  this  basis,  a  three-dimensional  classification  is  proposed:  a  genre  classification  comprising  seven  genre  groups,  a  typological  classification  based  on  four  oppositions,  and  a  functional  classification  identifying five core functions. The classification provides a theoretical foundation for  the contrastive study of entrepreneurial discourse in Uzbek and English.