STRATEGIC APPROACHES TO THE MANAGEMENT OF INNOVATIVE ACTIVITIES IN JOINT-STOCK COMPANIES

This article explores strategic approaches to managing innovative activities injoint-stock companies within the context of modern economic transformation and intensifyingglobal competition. It emphasizes innovation as a critical factor of corporate competitiveness andsustainable growth. The study examines key mechanisms of innovation management, includingstrategic planning, integration of R&D into corporate governance, and alignment of innovationprocesses with long-term corporate objectives. Major challenges such as limited financing,technological constraints, and managerial inefficiencies are also identified. The findings indicatethat effective strategic coordination of innovation activities significantly enhances the adaptabilityand performance of joint-stock companies, providing a foundation for improved corporateinnovation policy and sustainable development