TRENDS IN THE DEVELOPMENT OF INNOVATIVE BANKING SERVICES IN COMMERCIAL BANKS

This paper explores the global socio-economic trends, the importance of innovative banking services in the face of globalization, and the intensified competition in international and local markets. It emphasizes the role of legal and regulatory frameworks in fostering the development of banking systems, specifically in Uzbekistan, under the "2022-2026 Development Strategy of New Uzbekistan." The significance of economic reforms, technological advancements, and the adoption of interactive services in commercial banks is highlighted, along with the crucial role of innovative marketing strategies. The paper also discusses the international standards in banking services and the necessity of aligning innovations with market demands, security considerations, and citizen convenience