Fundamentals of using collaborative technologies in teaching the visual arts

The article is split into three units: brand fundamentals, process basics and case studies. It provides in-depth guidance for both designers and entire branding groups, walking you through a universal five-stage process for brand development and implementation. Bringing together around many brands, The author examines the distillation of modernism in graphic design and how these attitudes and imperatives gave birth to corporate identity. These inspirational designs are organized into three chapters – geometric, effect and typographic – and provide a comprehensive index to inform your own work. Anyone working in logo design will get a lot out of this book.