NEW HORIZONS OF TRANSLATION AND PRACTICE: ARTIFICIAL INTELLIGENCE, NATURAL LANGUAGE PROCESSING AND CREATIVITY IN TRANSLATION

The article discusses the current stage of translation practice and the influence of artificial intelligence technologies on the process of processing spoken languages. It analyzes the effectiveness of AI-based translation tools, their integration into translators' activities, and translation processes that require creative approaches. It also examines how language processing technologies in the digital environment affect translation quality, speed, and flexibility on a scientific basis. The article provides conclusions on the definition of new translator competencies, the possibility of harmonious work with innovative technologies and practical application of advanced methods.