APPROACHES TO FORMING AN INNOVATIVE ENVIRONMENT IN MODERN ENTERPRISES

This article examines the theoretical and practical aspects of developing an innovation culture in enterprises. The impact of innovation culture on enterprise performance, competitiveness, and sustainable development is analyzed. The study highlights the mechanisms for creating an innovative environment through the development of innovative thinking, encouragement of employee initiative, improvement of knowledge management systems, and implementation of digital technologies. Based on the research findings, scientific and practical recommendations for enhancing innovation culture in enterprises have been developed.