THE ROLE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF PILGRIMAGE TOURISM Digitalization and Tourism Innovation

This article analyzes the role of digital technologies in developing pilgrimage tourism. Based on monitoring of shrines' digital platforms, a pilgrim survey, and  expert interviews, existing digital services (websites, mobile applications, e ticketing) were found to be underdeveloped, while pilgrim demand for such services  remains high. Drawing on international experience (Saudi Arabia, Turkey), recommendations are proposed for creating a unified national digital platform,  introducing multilingual audio guides, and implementing AI-based personalized  services.