IMPROVING ORGANIZATIONAL-ECONOMIC MECHANISMS FOR MICE TOURISM DEVELOPMENT IN UZBEKISTAN UNDER DIGITAL TRANSFORMATION

This article examines the organizational-economic mechanisms  underlying the development of MICE tourism (Meetings, Incentives, Conferences, and  Exhibitions) in the Republic of Uzbekistan in the context of accelerating digitalization  of the national tourism sector. Despite the rapid growth of overall tourist arrivals,  which exceeded ten million visitors in 2025, the MICE segment continues to face structural constraints, including fragmented coordination among convention bureaus,  tour operators and venue providers, limited digital booking and analytics  infrastructure, and an incomplete regulatory-fiscal framework for business-event organizers.