THE ROLE OF TRANSPORTATION IN DEVELOPING TOUR-GUIDING INDUSTRY IN SAMARKAND

The tourism industry is one of the most significant economic sectors. Many nations profit from the opportunity to close their budget deficits with the help of revenue from tourism. But tourism has particular characteristics that set it apart from other industries. In the tourism sector, as in other service-based businesses, tourists are the customers who travel to the location where the tourism services are offered. Truthfully, it's hard to imagine the tourism industry without transportation. In order to get tourists to the actual location where tourism services are provided, transit system is the primary means of transportation. This article analyzes Uzbekistan's current transportation scenario as it relates to the travel and tourism industry, employs Uzbekistan's statistical data, and emphasizes the significance of the industry. Therefore, the development on transportation is linked to the development of tourism, if international tourism grows, international transportation also grows. There was research on how satisfied tourists were with public transportation. The ticket price received the highest level of satisfaction from respondents, while comfort and IT technologies utilized in public transportation received the lowest. The research found the characteristics that are greatly influencing tourist contentment, as well as service aspects satisfaction, such as seat availability, cleanliness, safety, and other criteria. The paper claims that current public transit cannot live up to the high expectations of tourists. The role of transportation in tour- guiding industry is expected to benefit from the findings of this paper in Samarkand.