CULTURE PABLIK RILEYSHNZ – PR (PUBLIC RELATIONS) AND ADVERTISING

This article examines the dynamics of the non-existence of public relations-PR (public relations) as a science. The role of public opinion in establishing the activities of organizations is indicated. The functions of public relations – PR are covered, such as the study of public opinion and its observation, monitoring of public movement, ensuring two-way interest between the organization and the public.