THE ROLE OF SPONSORSHIP AND CHARITABLE FUNDS IN EXPANDING THE FINANCIAL CAPACITY OF NON-PROFIT ORGANIZATIONS

 Sponsorship and charitable contributions are important components of the financial  resource base of non-profit organizations because they connect social initiatives with  private  individuals,  business  entities  and  community  groups.  Unlike  many  project  grants,  such  resources  can  potentially  provide  greater  flexibility  in  supporting  communication, organizational development, co-financing and urgent needs. Their real  value,  however,  depends  on  the  conditions  of  the  contribution,  the  stability  of  the  relationship and the organization’s ability to maintain transparency and trust.