REQUIREMENTS FOR MEDIA COMPETENT KKA IN TRAINING HIGH ETHICAL PERSONNEL

This article describes the current scientific and practical aspects of media education. Based on the analysis of the studies conducted on the development of media literacy of students, theoretical conclusions and methodological recommendations were put forward. Furthermore, as technology continues to advance in the digital age, the development of media competency in professional education is becoming increasingly important. This article examines the development of media competency among students in professional education, explores its importance, challenges, and potential solutions, and explores the skills students need to thrive in the evolving media landscape.