THE ROLE OF DIGITAL TECHNOLOGIES IN TOURISM EDUCATION

This article examines the transformative role of digital technologies in tourism education within the context of Industry 4.0 and the rapidly evolving tourism sector. Through analysis of current educational practices, technological innovations, and industry requirements, the research identifies key digital tools and pedagogical approaches that enhance tourism education. The study explores how virtual reality, augmented reality, artificial intelligence, big data analytics, and simulation software are revolutionizing teaching methodologies and student learning experiences. Findings indicate that digital technologies in tourism education not only improve knowledge acquisition but also develop essential technical and soft skills required by the industry. The article concludes with recommendations for educational institutions and tourism educators to effectively integrate digital technologies into curricula and teaching practices.